Since our first launch in April 2018, our goal has always been to inspire people to protect the environment and every single customer of ours felt like one step closer to the change we want to see in the World. However, we were not satisfied with simply reducing the amount of plastic we use, we wanted to do more for the planet by also combating World’s deforestation and give back to the community! This project helps to lift people out of extreme poverty by providing jobs replanting trees and rebuilding local economies while protecting the environment and rebuilding natural habitat for many endangered animals. It all starts by hiring the local villagers to plant trees, giving them a decent income so they can provide for their families again.
So this is how it became a little mission of ours. We are not some big company with dozens of employees and specialists working on some new catchy marketing campaigns... we are every day people and a small family run business who tries to make a difference. This is only the beginning but we feel like the 3000 trees milestone has now been achieved and we are more than thrilled for what the 2019 will bring! Since we started our journey- the amount of support we received is simply overwhelming and we would like to say a huge thank you for making our tree planting mission possible!
Indonesia (Biak Island and West Java)
Made up of over 17,000 islands, Indonesia is one of the most biodiverse regions on the planet. These islands are home to 12% of the world’s mammals, 16% of the world’s reptiles and amphibians, 17% of the world’s birds and 25% of global fish populations. Among these 17,000 islands, there are 135 threatened mammal species, including the endangered Sumatran Tiger, Orangutans, the Javan Rhinoceros and Sumatran Elephants.
In the last 3 decades, Indonesia has lost over 40% of its mangrove forests, affecting not only the environment and the species that rely on them but also the communities that depend on this ecosystem for survival.
Madagascar (Ankarafantsika National Park and Northwest Coast)
Madagascar is more than just an island from an animated movie. It’s a nation with over 200,000 species of plants and animals that don’t exist anywhere else in the world. But more than 90% of Madagascar’s original forests have been destroyed, displacing entire animal species and taking away the Malagasy’s ability to farm and live on the land. Entire mangrove estuaries are gone, leaving the bare earth to wash away into the sea.
Mangrove forests are essential ecosystems whose dense roots serve as an anchor for the soil and coastline preventing erosion and creating a barrier between harsh ocean systems and land.
Nepal (Jhapa, Nawalparasi & Chitwan National Park)
Nepal is one of the poorest and least developed countries in the world and rural villagers in Nepal directly depend on their natural environment for food, shelter, and income. When the local environment is damaged or destroyed, the poor are the first to feel the negative effects. Forced to live on marginal lands, they are at greatest risk. Without financial resources or the knowledge to manage vulnerable resources in a sustainable way, they often further degrade their lands in order to survive. In this way, the problem perpetuates their poverty.
Nepal is home to numerous of threatened mammal species, including Bengal Tigers, One-horned Rhinoceros, Asiatic elephants, Clouded Leopards and many more.
If you would like to learn more, please watch this 10-minute video by our amazing partners, Eden Reforestation Projects, of what has been achieved so far!
Source: Eden Reforestation Projects; https://edenprojects.org/
Sign up to our newsletter to receive the updates of our mission and the partnership!